How To Master Twitter: The True Power of Connecting With Fans



Facts About Twitter

  1. Twitter has 145 million monetizable daily active users.
  2. 30 million (or 20%) of Twitter’s daily users are American.
  3. 92% of the U.S. population is familiar with Twitter (even if they don’t use it).
  4. 22% of adults in the U.S. use Twitter.
  5. 44% of U.S. 18- to 24-year-olds use Twitter.
  6. U.S.-based Twitter users are younger, have more education, and more income than the general U.S. population.
  7. The most active U.S. Twitter users have 20x as many followers, on average.
  8. 12% of Americans get their news from Twitter (71% of Americans on Twitter are using it to read news.).
  9. Twitter’s site referral traffic is up 6%, year-over-year (Instagram: 56%, Facebook: 29%, YouTube: 22%).
  10. Twitter users are more likely to like brands that are inclusive and transparent.
  11. Twitter ad engagement is up 23%.
  12. Twitter ads with video are 50% cheaper in cost-per-engagement.
  13. Twitter users spend 26% more time with ads than other social media users.
  14. Twitter users spend 24% more time with ads posted by ‘creators’.
  15. 25% of Twitter’s most prolific users use scheduling software.
  16. Tweets with hashtags gets 100% more engagement.
  17. People watch 2 billion videos on Twitter per day.
  18. Watching video is the #3 reason people use Twitter.
  19. Tweets with video get 10x the engagement.
  20. 93% of video views on Twitter happen on mobile.

“That doesn’t provide any value for your fans. It’s a demand.”

More recommends creating conversations with your fans, getting their input and doing things like hosting open chats via Twitter.

“To this day Twitter is still the best communication platform for artists and fans, I love instagram but the comment section is so limited versus here we can talk about anything extensively.”

— Afrojack



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