5 Steps To Optimize Search On Twitter

Twitter is all about engaging and creating conversations. The Advanced Search feature has enabled artists, musicians and content creators to use the social media platform almost like a search engine.

The Advanced Search feature can help you connect and network with those Twitter users engaging in specific conversations surrounding your chosen topic, location, hashtag, content, etc.

Twitter provides artists and music professionals with the opportunity to communicate in real-time. Advanced Search on Twitter has created a gateway to engage and connect with fans.

For content creators, Advanced Search on Twitter is a great way to connect with Twitter users in your area or a specific city. It allows you to engage with Twitter users who are having conversations about music, content and even can suggest accounts for you to follow.

The real power is that artists, musicians and content creators can now update the appropriate parties with a single tweet.

Advanced Search on Twitter can also aid you in building Twitter Lists around followers based on where they live. This demographic can provide data to gauge interest to see what cities you should book for an event or live performance.

Now, lets checkout 20 facts that make Twitter a go-to for artists, musicians and content creators.

Facts About Twitter

  1. Twitter has 145 million monetizable daily active users.
  2. 30 million (or 20%) of Twitter’s daily users are American.
  3. 92% of the U.S. population is familiar with Twitter (even if they don’t use it).
  4. 22% of adults in the U.S. use Twitter.
  5. 44% of U.S. 18- to 24-year-olds use Twitter.
  6. U.S.-based Twitter users are younger, have more education, and more income than the general U.S. population.
  7. The most active U.S. Twitter users have 20x as many followers, on average.
  8. 12% of Americans get their news from Twitter (71% of Americans on Twitter are using it to read news.).
  9. Twitter’s site referral traffic is up 6%, year-over-year (Instagram: 56%, Facebook: 29%, YouTube: 22%).
  10. Twitter users are more likely to like brands that are inclusive and transparent.
  11. Twitter ad engagement is up 23%.
  12. Twitter ads with video are 50% cheaper in cost-per-engagement.
  13. Twitter users spend 26% more time with ads than other social media users.
  14. Twitter users spend 24% more time with ads posted by ‘creators’.
  15. 25% of Twitter’s most prolific users use scheduling software.
  16. Tweets with hashtags gets 100% more engagement.
  17. People watch 2 billion videos on Twitter per day.
  18. Watching video is the #3 reason people use Twitter.
  19. Tweets with video get 10x the engagement.
  20. 93% of video views on Twitter happen on mobile.

How to Search on Twitter

Unlike Facebook, Twitter is not just about ‘Friends’ — it’s all about the followers. The Advanced Search feature can help you to connect with like-minded individuals. Such as other content creators, music professionals and venues.

The beauty of ‘Advanced Search’ is that you can follow people who you know on a personal level, professionally (such as producers, promoters or other content creators), record labels, blogs or projects you are familiar with.

There is also bot accounts and parody accounts too.

Twitter allows you to pretty much follow whoever is on the platform. Unless they have you blocked.

Below, we will deep dive into the basics of search.

Step 1: The chances are you are already following people that you selected during account set up. But feel free to search for people (friends, associates, industry regulars, etc.) or anyone who may come to mind.

Step 2: In the top right hand corner, you can search for different accounts you may like. This is also where you will find the Advanced Search tab highlighted once you have performed a search.

If you listen to certain artists or music, follow that artists or genre in topics.

If you are a sports fan and watch football, follow the NFL or your favorite college team.

If you like branding, marketing and social media insights. Follow Me and 227.

Step 3: The more you use Twitter, the more the platform will make suggestions on who to follow or provide information about who to follow in your network.

Twitter will provide these suggestions in your feed, through push notifications or on the sidebar if your Tweeting from a desktop.

Step 4: Mobile will offer a different set of suggestions, this feature will be based off of what you’ve already liked or tweeted.

Step 5: One key to Twitter optimization is to keep adding people. This can be achieved through regular search and Advanced Search.

Even as trivial as it may seem, there is technically no limit. The number of accounts you follow and the amount of tweets you see on your timeline is correlated. If you want to see more tweets, just add more people.

This will grow your follower base and also expand your reach.

Your best bet is continuously add accounts that may be related to your audience and go from there.

EXTRA: Setup Lists and Follow Hashtags

One of the knocks on Twitter is that it used to be hard to follow. With the addition of Advanced Search, Twitter threads and an enhanced advertising platform.

Twitter has been a go-to for content creators who are looking to build a following and network with other industry regulars.

It used to be that if you weren’t on Twitter and someone tweeted something of substance. You wouldn’t be able to see the Tweet until you access the app later.

The other options would include searching for the user’s profile or scrolling through your timeline. As you would expect, as your following grows it would make it harder to follow Twitter solely by scrolling through your timeline.

Twitter’s UX team has improved the overall experience by making it easier to organize information. Advanced Search plays a major factor in this when it comes to creating value through the use of information.

The overall idea of Twitter is that you are online with other people at the same time (in real-time). Understandably, you won’t be able to see what everyone is tweeting at the same time. This is why Twitter lists and hashtags are key to the flow of communication and engagement.

Twitter is essentially a giant public chat room for all to see.

Twitter provides a setting for you to filter your timeline by ‘Latest tweets’ or ‘Top tweets’.

The ‘Latest tweets’ setting will display real-time tweets and the ‘Top tweets’ setting will display tweets from the accounts that you interact with the most.

This timeline setting can be switched back and forth, so that way you can stay up to date with everything that is happening while you’re not on Twitter.

In addition to using these tactics, here are some tips to help make your Twitter more efficient.

  • You can go directly to the page of the person you want to follow and see what they’ve tweeted or set up alerts to get a notification every time they tweet.
  • Search for the hashtags of the event or conversation you want to join, then select the “Live” tab to see ‘real-time tweets’ that are apart of the larger conversation.
  • Turn on your push notifications. Download the mobile app on your phone so you can get push notifications, such as ‘Popular Tweets’, Network activity and related news when it breaks. This is a great feature when you are trying to keep an eye on certain topics or content creators and can’t be online at every second.

If you’re interested in learning more or joining the conversation feel free to sign up for our monthly newsletter, join our Facebook group. You can also follow me on Twitter!

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