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If you own or manage a business, then you understand the power of systems and why having one in place can be the difference between success and failure. The same concept applies to creating content and scaling your content marketing efforts.
A content framework is exactly what it sounds likes. It lays out a blueprint that will allow you to increase productivity, efficiency and revenue. In this article, I am going to be discussing an idea called the ‘Power of Three’.
- What are the three questions you need to answer before building your content framework?
- What are the three pillars of content you need to know?
- What are the three ‘key’ divisions of content format?
All of these moving pieces need to come together to form a network around your business. The goal is to create content that is readily accessible, provides key information and lives interdependently across the Internet. Now let’s get into ‘How To Create A Content Framework’.
What Are You Trying To Achieve With Content?
Organization is key when it comes to creating content. Every piece of content needs to fit into your overall scheme and play set up for the next piece of content. One way to consistently answer this question is by breaking it down into three deeper questions that will guide what embodies your content framework.
- When and how does your content support your business objectives?
- Which content formats help tell your brand story?
- Where does your content live and how will it create conversations?
At its basic level, content is information that fits into the asset class of your business. Whether it be helping you build your Facebook community or growing an email list. Answering these questions will help you continuously improve upon your content framework.
What Are The Three Pillars Of Content?
It is essential to know the difference between the information, content format and distribution. These three pillars of content are the vehicles that will carry your content across the Internet. Think about it like this:
- People search for knowledge to fulfill a need or want (Information).
- They consume content in the form of audio, visual and text (Content Format).
- There’s hundreds of platforms that can help your content travel across the Internet. Facebook, Twitter, YouTube, etc (Distribution).
All three of these pillars should work in conjunction to help you reach your target audience. Each pillar needs to be clearly defined to be effective within your content framework. It all starts with information. So once you have the information, the content format and distribution can be flexed when necessary.
What Are The Three ‘Key’ Divisions Of Content Format?
This is probably my favorite out of the ‘Power of Three’. Given, they all play a major role in creating your content framework. Content formats are a play on human nature. Once you have the information and distribution vehicles, now it’s time to connect with your audience. The biggest question that needs an answer is: Which content format does your target audience recognize the most?
For some business it’s all three. For others, you might only need one to set up the other. This is where content strategy plays a part in your overall content framework. For the sake of efficiency, let’s say you focus on text. So there’s your website, blog, Facebook Twitter, etc. Focusing on text is a great way to set up audio and visual. Why? Because you have data and the experience of engaging with your target audience.
ALWAYS take text into consideration when building out your content framework. Imagine filming a movie without a script. It overall does, depend on your business. For example, cosmetics brand might do YouTube tutorials (visual) to reach their target audience and utilize Reddit or Quora (text) to answer brand related questions to create value.
For any business, it will always circle back around to those three initial questions.
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