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A common fact among all businesses is that they’re only as good as their customers. This is why there has always been an important focus around how you reach your customers and how they view your business. When you factor in customer service, branding, word of mouth marketing, etc. It all boils down to ‘How can you get to know your customers?
This is an important aspect of business that many owners pass over. If you can start at: Who’s your customer? You can work backwards to provide them the best experience possible. In this article, I am going to be discussing three questions you can ask to help you get to know your customers.
Let’s go ahead and get started below.
Who Are Your Customers?
The first step in getting to know your customers is having an understanding of who you’re trying to reach. Remember your customers are real people. They may be teachers, chefs, investors, vegetarians, addicted to reality television, athletes, college students and even the newly retired.
Depending on your business, your typical customer can range anywhere from preteen to the elderly. The first rule in business is to “know your customer” this will allow you to place the focus on your target audience and increase brand equity. Placing the focus on your customer will allow you to provide what they need whether it be a product or service.
Whether it be online or offline, you’re main goal should be providing your customers with a great experience and let the power of ‘word of mouth’ do the rest.
What Do Your Customers Want?
Knowing your customers is about presenting what they need or want in a way that clearly identifies the value associated with your product or service. Companies like Amazon are great at providing this level of engagement. Think about it like this, Why is Prime so popular? The focus isn’t on how many delivery drivers Amazon employs or how many workers they have executing shipments at any given moment. It’s about getting customers what they need and providing the best experience (convenience) possible.
When developing your marketing strategy, ask yourself: What is it that your ideal customer wants? The perfect way to do this is to put yourself in your customer’s state mind at that moment. To add perspective, it’s like having a restaurant or owning a pub. As a business owner, you know what’s popular and what sells on any given day of the week. Having this information allows you to improve upon your delivery all around.
When creating content, you want to provide the best experience as possible while still gathering valuable information on what you can do to improve the overall experience for your customers. Hence, the phrase content consumption.
Where Do Your Customers Spend The Most Time?
Just as in the ‘real world’, location is everything and properly positioning your business online is just as important. Having a prime location for your content promotes accessibility and should increase engagement. Getting to know your customers where they live can be achieved in a number different ways. They include the following:
- Surveys
- Polls
- Emails
- Phone Calls
- Suggestion Boards
- Social Media (User Activity)
This is the value of actively creating conversations whether it be through comments under posts, reviews or surveys. Creating conversations and gathering feedback is a great way to focus on your customers and help you determine their wants and needs. Getting to know your customers through content marketing is like any other form of outreach. Does it serve a purpose? Can you improve the process? What role does it play within your overall system?
Always remember, even though you may be reaching your customers ‘online’. The best way to get to know your customers is by asking these three ‘real world’ questions.
- Who are your customers?
- What do your customers want?
- Where do your customers spend the most time?
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